Our Approach
In an industry that is defined by creativity, yet largely restrained by a traditional creative process, Emotive’s approach is a fundamental shift. Central to this is a consumer centric creative process titled Social to Scale.
Strategy + creative idea for hero video asset unconstrained by traditional ad formats
Long form social video via specialist in house talent acquisition & film production unit
Social amplification followed by analysis (Brand Resonance Dashboard)
Leverage insights from Dashboard to create scale brand assets 60" 30" 15" 6" Video + Short Dwell Static
Develop integrated scaleable assets via in house studio
Mass media distribution (via client Media Agency Partner)
Create
Strategy
Brand thinking, informed by business, customer, category and cultural analysis that sets the foundation for long-term brand growth; and comms thinking, fuelled by data and insight that establishes rich storytelling territories.
Idea
A true creative collective that finds the dramatic tension at the heart of an idea and can function across multiple lengths, starting in long form social video.
Produce
Talent Acquisition
Best in class relationships, contract rigour and collaboration to deliver talent, brand and audience creative synchronicity.
Film Production
World class creation of platform specific video content driven by publisher like agility.
Events & Experiences
Specialist production of large scale brand events and experiences that accelerate content distribution.
Distribute
Amplify
Social copy, media planning & buying, optimisation, content syndication, influencer activation – all underpinned by the Brand Resonance Dashboard.
Analyse
An analysis process via Emotive’s Brand Resonance Dashboard that triangulates three key measures correlated to effectiveness. Live social performance, AI-powered facial coding and survey research guide creative iteration for scaled assets.