ARN, Australia’s leading radio network and audio business with brands including KIIS, Pure Gold, The Edge and iHeartRadio, has appointed creative agency, Emotive, to lead its brand strategy and campaign work nationally.
Ciaran Davis CEO of ARN said “We are delighted to be formalizing our creative partnership with Emotive. Their dedication to convention breaking ideas and unique expertise in the production and dissemination of compelling content, is perfectly aligned to our ambition to be Defining Audio for our audiences and commercial clients alike.”
Lauren Joyce, Chief Strategy & Connections Officer, continued “We engaged Emotive to help evolve our brand strategy a few months ago and it quickly became apparent that the synergies between our ambitions and their expertise was a good match. Our goal is to maximise the thing we do so well on air every day – emotionally connect with audiences – in our marketing efforts and Emotive’s combination of strategic clarity, creative vision and emotional science makes them the right partner to help us do this.”
Simon Joyce, Emotive CEO and founder said “Few brands are lucky enough to have a large, engaged audience, that are actually waiting to hear from them. With ARN there’s a unique opportunity to further ignite conversation and shape culture across Australia, and that’s got the whole Emotive team really excited about creating some stand out work.”
The appointment signals further momentum for the independent agency and follows the recent wins of the Pernod Ricard and Modibodi accounts.