Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign, ‘Every Millimetre Matters’, featuring Ash Barty, Kyle Chalmers and Brandon Starc.
Developed by independent creative agency Emotive, this latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition – like YoPRO, with high protein and no added sugar to fuel their journey.
On the new campaign, YoPRO Senior Brand Manager, Xavier Gonzalez said, “It’s been a long road to the Tokyo Olympics and we’re thrilled to be partnering with the Australian Olympic Committee to share Ash, Kyle and Brandon’s journey towards success with the support of YoPRO’s high protein yoghurt, fueling them to achieve that extra millimetre.”
Rory Pearson, Lead Creative, Emotive, said: “We wanted this campaign to focus on our athletes’ personal journeys to the Olympics – their years of hard work, training, and all the little things that add up to help achieve their goals, including the right nutrition with YoPRO. For all of them, it has been a long time in preparation. We just didn’t expect it to be this long! The fact that our Aussie athletes have needed to overcome even more obstacles this time around makes this campaign even more special.”
The digitally led campaign, implemented by Emotive’s Content Distribution unit, launches via an extensive social seeding strategy including athlete, AOC and YoPRO social channels.
Watch the hero video here: https://www.youtube.com/watch?v=yBt6SccrhI0