Who is Emotive?
Emotive creates ideas that change the way people feel about brands. In a world filled with too much marketing, most of which is ignored or ineffective, brands need empathy to overcome apathy and connect with their audience. That’s where Emotive can help.
Emotive is an independent creative company making ideas that live within advertising, entertainment and design. Part ad agency, part production company, part content distributor, Emotive is deliberately structured so it can respond to clients’ business issues or opportunities effectively, rather than default to ‘traditional comms’ as the answer.
The Emotive culture
Grow a culture and you’ll grow an agency. Nothing is more important, and we intend to hog the best people not just by creating great work, but by building a culture of independence, creativity and fun they just can’t bear to leave. At the heart of our culture are four simple values that act as the framework for how we roll:
- Emotional intelligence 2. Honesty 3. Ambition 4. Fun.
We have a diverse mix of people at Emotive. They’re all ridiculously talented and none of them have a ridiculous ego. We’ll do everything to make the work better, except sacrificing the well-being of our people.
The Role
With a highly fragmented media landscape, the need to find new ways to reach audiences is more important than ever – that’s where Emotive’s Creative Amplification unit comes in. We bring ideas to life in unexpected ways to maximise emotional payoff and ensure ideas are found and experienced by the right audience at the right time in the right context.
The creative amplification team work alongside media agencies to deliver:
– Amplification Strategy
– Earned & Paid Social
– Talent & influencers
– PR
– Integrated partnerships
The Creative Amplification Director is a crucial role embedded within the whole campaign journey. You help shape the way creative comes to life, collaborating with the strategy and creative teams to ensure ideas are built to move.
In the Creative Amplification team, a curiosity and passion for all things happening in culture is a must. You will live and breathe what’s next in social, the creator industry, media platforms, and digital innovation. You get excited about leveraging your expertise to create targeted audience-driven strategies that make ideas work harder.
A strategic understanding of how to map content within a brand’s ecosystem, and leverage assets across multi-channel campaigns will be key. Deep platform understanding will enable you to amplify ideas in ways that permeate culture and deliver business ROI.
The Creative Amplification Director will form a formidable partnership with the Head of Creative Amplification, while interfacing with clients, strategists, media agencies, PR specialists, and external partners to galvanise around the core idea in the pursuit of supercharging emotion in unexpected ways
The core purpose of this position:
The role focuses on maximising creative ideas within paid, earned, and owned channels to amplify content and drive brand fame. You will act as a go-to expert for the agency and our clients alike, driving the agenda on delivering amplification best practice whilst being a passionate advocate to ensure brilliant ideas can come to life in the most impactful way possible.
Reporting Lines:
Reports to: Head of Creative Amplification
Responsibilities:
Knowledge/Skills:
– 6+ years of experience within the media or advertising industry; including paid and organic social, talent and influencers, media partnerships, OOH, digital advertising, and PR.
– Understanding of the full marketing process and know how to leverage paid, earned, and owned assets within a campaign ecosystem
– Experienced in managing multi-channel media campaigns and implementing across all touchpoints (from strategy, to planning and reporting)
– Intimate knowledge of the key social platforms (Meta -Facebook & Instagram, Snap, TikTok, YouTube, Twitter)
– Experienced in identifying and negotiating with talent, creators, and media partners, demonstrating a clear understanding of how to balance the synchronicity between brand, talent and, audience
– Excellent understanding of reporting and measurement tools to deliver informed and insightful audience strategies and action focused post-campaign reporting
Accountabilities:
– Actively provide value and input within strategy and creative teams as an expert in your field
– Pro-actively support the Account team to drive amplification project streams and own the campaign delivery process end-to-end
– Author and present amplification proposals through robust recommendations by channel, audience analysis, ideation, flighting strategies, media schedule and KPIs (including Emotive’s reporting dashboard)
– Work to and meet deadlines and consistently manage client expectations
– Manage campaign budgets and scope estimates
– Manage and lead campaigns autonomously and support the Creative Amplification team to delegate day-to-day tasks and priorities
– Partner with external media agencies to act as the bridge between creative and media, ensuring Emotive ideas and creative outputs are fit for purpose and executed to best effect for paid channels
– Contribute to new business in the agency
– Build and foster superb relationships with clients, partners, third parties, and internal staff members gaining trust, like, and respect for Emotive
About you:
– You are confident in briefing, negotiating, and managing relationships with external media partners, talent agents, third party vendors.
– You understand the dynamics of working with creatives and external agencies and love to collaborate as a team player
– You are brilliant at creating compelling decks and presentations that can apply data driven insights to deliver informed strategic recommendations
– You have a clear understanding of the balance between brand, creative, and connections strategy as part of the wider marketing mix
– You are detail-driven, financially astute, and comfortable in commercial conversations and have experience in budgeting and managing significant levels of media spend
– You have strong time management skills with a proven ability to focus on priorities, solve problems, juggle multiple tasks, and meet deadlines
Key Success Areas:
– Creative Amplification output exceeds client expectations.
– Individual contributions made to the growth and success of Creative Amplification unit
– New business wins that leverage Creative Amplification thinking and ideas
– Industry recognition for market leading work that drives brand fame
The Perks:
– Being part of a proudly independent and highly awarded team. The agency has remarkable momentum with nine new clients in 2021 on top of organic growth and a team of brilliant, passionate, and caring people with some impressive industry pedigree.
– Flexible working – Emotive’s working style has been flexible since day one, not just since day Covid. It’s in our DNA and can be seen in flexible work weeks, employee location and full-time roles that can work from home 2-3 days per week, with agency processes and office space designed accordingly.
– The best creative agency office in the world –OK, that might be over the top…but it’s right up there. We are currently building out a unique space right on Coogee Beach. Designed for a flexible working approach, complete with bike and board racks, it overlooks the beach and the oval, giving you the chance to do the best work of your life, in the best environment you’ll ever work in.
– Fun, innovative and caring culture – The culture is casual, with very flat and approachable leadership structures meaning that anyone can talk to anyone. It truly is a safe and caring environment designed to help people do the best work of their lives.
– Paid maternity leave – 2 months paid maternity leave.
– New tech – Covering off the basics, whether you prefer a Mac or PC, you will be provided with the equipment that is best suited to your role when you join. Every laptop is refreshed at least every 3 years to ensure you are always working with quality tools. And we also reimburse you $75 per month to cover your mobile phone bill.
– The Dive Bar and a fridge that has your lunch sorted – The agency provides lunch, snacks and a well-stocked ‘Dive Bar’. We also have regular staff functions to get everyone together and celebrate all your great work.
– Birthdays off on us – life is too short to work on your birthdays – so take it off on Emotive.
Please send your application to jobs@emotive.com.au – we’d love to hear from you. Applications close 30th April 2022.