The Challenge: Launch Google's eight new Aussie AR animals to the world.
Although most of us don’t get to see them very often – especially with travel restrictions in place – we Aussies feel a close bond to our iconic native animals. A bond only strengthened after the recent bushfires affected an estimated 3bn of them.
They’re not animals, they’re mates. In a playful film shot entirely by influencers and Youtube creators, we cast the AR animals as mates and showed just how easy it is to meet, hang out and get up close to them with Google. Ever wanted to paddle with a Platypus in your pool? Now you can.
The launch film was shot entirely on mobile by influencers, Youtube creators and Aussie icons like Jenny Kee.
The campaign is currently live.
