The Challenge: How do you get casual sports fans to get excited about free access to a game they don't care much about, in a league on the other side of the world?
At the end of every season, after all the celebration and sorrow, there is palpable emptiness in the air.
Avoid the off-season Void.
A digital only campaign consisting of 3 x 15″ spots and 2 x 6″ spots showcasing how Optus Sport can help fill this inevitable void once the AFL and NRL seasons end. The campaign is running across YouTube, premium video, social and Optus owned assets.
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