The Challenge: How do you show Australian's that the Samsung Galaxy S10 on Optus is the smarter choice?
One smart move deserves another.
Optus
Emotive Idea
Don’t follow a smart choice with a sloppy one.
Execution
We created 4 x 15″ spots showing everyday scenarios where people make a clever call… then drop the ball. The ad formats ran across TV and digital video.
The Results
Specific commercial results cannot be shared.
Wine Tasting
Whiskey
Steak
Credits
- Creative Agency & Post Production: Emotive
- CSO: Tyler Wilson
- Creative Directors: Michael Dawson & Rupert Taylor
- Agency Executive Producer: Hayley Ritz-Pelling
- Agency Producer: Fiona Patterson
- Business Director: Alison Mitchell
- Editor: Ben Kucharski
- Production Company: Plaza Films
- Director: Paul Middleditch
- Executive Producer: Peter Masterton
- Production Manager: Alex Taussig
- DOP: Tim Tregoning
- Media Agency: UM
- Digital Agency: Amobee & Big Red