The Challenge: How do make Optus the centre of Australians’ entertainment needs?
Entertainment is no longer relegated nights and weekends, its a 24/7/365 expectation.
Optus
Idea
Stream Endless Entertainment on Optus.
Strategy
The long form hero video was created to drive awareness and showcase the full looping creative across social. Off the back of this live social data, short form iterations driving consideration were created for standardised ad formats. These formats were then scaled across digital media.
Results
Specific commercial results cannot be shared, however the campaign broadly saw an increase in sales, consideration and prompted awareness.
Hero
30 Second Iteration
15 Second Iteration 1
15 Second Iteration 2
Credits
- Optus: Mark Harris, John Weir, Michelle Katz, Bo Van Graan, Jennifer Elten and Jane Saleh
- Agency/Production Company: Emotive
- CEO/Lead Strategy: Simon Joyce
- Business Director: Alison Mitchell
- ECD/Creative Director: Charlie Leahy
- Director: Darcy Prendergast
- DOP: Evan Papageorgiou
- Senior Producer: Hayley-Ritz Pelling
- Producer: Johnny Greally
- Production Manager: Serena Rettenmaier
- Production Designer: Aaron Crothers
- Editor: Uthayan Selvaraj
- VFX House: Oh Yeah Wow
- VFX Producer: Christina Remnant
- VFX Supervisor/Lead: Josh Thomas
- Sound Design: Ryan Granger (Dead On Sound)
- Colour Grade: CJ Dobson (Pocket Post)
- Media Agency: UM
- Digital Agency: Amobee
- Brand Agency: RE