The Challenge: YoPro is trying to build its appeal with fitness enthusiasts, but in the grand scheme of performance enhancing substances, yoghurt (even with added protein) doesn’t feature very high up on the list.
For goal-obsessed amateur athletes and fitness enthusiasts, when it comes to getting the most out of their performance, even the smallest things matter.
While most brands love to overclaim, our idea – Every Millimetre Matters – took a more honest approach. With 15g of protein and no added sugar, although YOPRO isn’t going to be the difference between achieving a performance goal or not, when you add up all the little things, they matter too.
The campaign went live across digital channels, in addition to an integrated social media and influencer campaign created in partnership with Lampoon Group, and consists of a hero, 30”, 15” and product cutdowns.
The campaign is currently live
