The Challenge:
How do you get a generation that doesn’t really care about search to get excited about Google’s novel new search app?
You give it a more fundamental role to play in Gen Z’s lives by challenging Gen Z’s favourite Tiktok creators to use the Google App to take on life’s tricky firsts and nail them.
Avneesha created her first song in Hindi (a language she doesn’t speak), Rob Irwin crafted the perfect mocktail (when he doesn’t drink), Bridey Drake navigated a day in Japan (a place she’d never been to) and comedian Luke Donkin finally learnt how to use the equipment at the gym.
