The Challenge:
To celebrate the recent launch of Optus Smart Spaces, we partnered with home renovation experts and content powerhouse, Three Birds Renovations (TBR). The partnership was concepted and delivered end-to-end by Emotive and included a range of custom content.
The centrepiece was the launch of a new branded entertainment format, ‘Flipping Smart’ – an episodic four-part series hosted by TBR that lives on YouTube. The content was promoted extensively across digital and PR, leveraging the power of the TBR’s fan base. Importantly, the asset suite was designed to do it all, working full funnel to deliver both brand awareness and sales action messages through custom videos and social cutdowns.
