The Challenge:
This year Emotive were tasked with bringing the HOKA FlyLab to Australia for the first time with a solution that would drive visitation, coverage, brand awareness and cement HOKA’s position as a pinnacle running brand.
The FlyLab is a creative manifestation of HOKA’s brand and product innovation story, featuring their latest shoe releases – The Cielo X1 and Skyward X. Our activation consisted of a 5-day immersive experience which doubled as a community and content creation hub. By partnering with seven influencers, media partners alongside a highly targeted PR campaign, the content reached over 800,000 running enthusiasts nationally.
