The Challenge: How do we make the rational message "Sportsbet have a new iPhone app and its even easier to use!" undeniably insightful, captivating, and emotive?
If someone who is a few beers short of a six-pack, can use the new Sportsbet app without trouble, it’s a good sign that it’s really easy to use.
Sportsbet’s new iPhone app is so easy, its foolproof.
The integrated campaign leads with a suite of video assets, including a long-form social film, 30” and 15” second TV spots and 6” second digital shorts. Working alongside the film is a series of national radio executions and contextual OOH in airports, gyms and roadside locations across the country.
The campaign is currently live.
