The Challenge:
Premium hotels provide luxury at your fingertips – room service, gourmet mini bars, even pillow menus! But when it comes to indulging in haircare it’s a one generic product-fits-all situation. That’s why Emotive brought TRESemmé and Ovolo Hotels together to solve this with the Hair Service Menu, allowing guests to order complimentary TRESemmé Pro Collection products tailored to suit their hair care needs, directly to their room.
TikTok Creator of the year Indy Clinton, along with other VIPs, put the Hair Service Menu to the test at an exclusive launch event. Further amplification came through a Vogue partnership, PR, influencer content and consumer competition.
The nationwide initiative reinforces TRESemmé’s connection to the world of luxury and style, building consideration for the brand’s premium Pro Collection.
