The Challenge:
Neuroscience tells us that unlike binging Netflix and trawling Tiktok, great audio entertainment actually ignites our imagination. Based on this simple fact, we created a campaign to help Audible stand apart from all the other apps and entertainment services vying for Australia’s attention.
Who better to tell a story about the transformative power of listening to Audible than viral Australian comic and former children’s entertainer Jimmy Rees. A man who lists playing cardboard instruments, pretending to be an astronaut and pirate speak as some of his special talents.
