The Challenge: How do you create a campaign that launches Lynx New Zealand whilst maintaining the momentum of Lynx Australia?
Nothing tests your confidence quite like a great rivalry – and there are few better rivalries than Australia and New Zealand.
Lynx Australia and Lynx New Zealand give you the self confidence to take on any challenge.
Invaluable in-market learnings on our 3 min social video guided the development of finely tuned 30” and 15” video. The scenes that provided the strongest resonance with our audience, were kept. The rest was left behind as we cut-down the long-form video into standardized ad formats. These formats were then scaled across TV, cinema, digital with the bulk of the campaign’s paid media.
#2 Deodorant in New Zealand
Drove growth of 1.6% Value Sales YTD for Lynx Body Spray business in NZ
