The Challenge:
Give Unilever’s newcomer brand Schmidt’s a foothold in Australia and New Zealand’s highly established natural personal care category.
Schmidt's
Idea
It’s a common misconception that we have to give things up in order to be good.
But with new ozone friendly Schmidt’s deodorant you don’t have to give anything up because it’s all good.
Our film playfully evokes the feeling of supreme joy that comes from realising you don’t need to compromise when making great choices for yourself and the planet.
Strategy
Position Schmidt’s as the brand that will inject both performance and personality into the naturals category, starting with a playful launch campaign for our ozone friendly spray deodorant.
Results
The campaign is currently live.
15" Hero
6" Social
Credits
Credits
Client: Unilever
Marketing Director: John McKeon
Strategy Director: David Rebetzke
Marketing Manager: Amy Doss
Brand Manager: Alysha Arciuli
Creative agency: Emotive
Head of Strategy and Managing Partner: Michael Hogg
Strategy Director: Anna-Claire Clendon
Business Director: Pia McMorran
Account Manager: Kate Forrester
Creative Director: Tiara Valder
Creative Director: Jo Swan
Head of Production: Hayley Ritz-Pelling
Senior Producer: Michael Hollis
Production Company: Rabbit
Director: Al Morrow
Executive Producer: Lucas Jenner & Alex Hay
Producer: Katrina Maw
DOP: Peter Eastgate
Post Production
Editor: Simon Njoo
Sound: Electric Sheep Music
Online: White Chocolate
Colourist: Andrew Clarkson
Media agency: PHD
National Head of Strategy: Mitchell Long
Group Business Director: Alison Jones
Business Director: Punesh Han
Planning Manager: Adam Twamley