The Challenge:
Flashing stumps. Flamethrowers. Bucket hats and DJ sets. The BBL definitely isn’t your Grandad’s cricket and would (probably) lead to riots at Lords. So to show how the format swung its bat in the face of tradition, and promote Channel 7’s coverage of the 23/24 season, we created ‘It’s Just Not Cricket’. Our TV promo was completely tongue-in-cheek, while our OOH and press campaign embraced the energy and punk ethos of the 20-overs game, brought to life in spectacular fashion by teaming up with renowned artist Kris Andrew Small. We knew we were onto a winner when Aussie cricket great Ricky Ponting saw the posters and asked for his very own set of them.
