The Challenge:
Transform ARN’s KIIS network from a collection of disparate regional stations, into a distinct and magnetic superbrand that people want to spend more time with.
ARN
Idea
Tuning into the most vibrant radio station can really change the way you feel about things.
To highlight this, we used the iconic KIIS lips to deliver fun, surprising and spontaneous soundbites courtesy of our KIIS hosts to lighten up and improve any situation or moment – just ‘KIIS it Better’.
Strategy
We’ll invite listeners to see the world through KIIS tinted glasses.
In a world that isn’t always as great as it could be, KIIS promises to connect listeners to a more vibrant version of reality.
Results
The campaign is still live.
Hero
Tradie 6"
Dentist 6"
Train 6"
Credits
Client: ARN
Chief Connections Officer: Lauren Joyce
Marketing Director: Donna Gordon
Senior Brand Manager: James Duffield
Creative Agency: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Creative Director: Paul Sharp
Creative Director: Kat Topp
Creative Director: Gary Dawson
Business Director: Pia McMorran
Account Manager: Kate Forrester
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jo McNulty
Senior Editor: Sam Gadsden
Production: Emotive
Line Producer: Nicole Richardson
Director: Tim Green
Post
Online: White Chocolate
Colour: Billy Wychgel
Audio: Song Zu
Music Supervision
Music Mill
Music
Rayelle ‘Gonna Be A Good Day’