The Challenge: How do you bring a once iconic fashion brand back to relevancy?
Behind every great artist is an even better story.
Champion
Idea
Champion emerging Australian artists by revealing their story.
Strategy
Series 1 featured Melbourne Hip Hop act REMI and Series 2 featured Australian electronic music duo, Cosmo’s Midnight. Across both series we launched with a hero edit via social media to test and learn, then we iterated for scale. Results guided the development of finely tuned iterations into standardised ad formats to be used across digital and OOH.
Results
191% YOY sales increase
REMI Hero Episode 1
Hero Episode 2
60 second iteration | Episode 1
60 second iteration | Episode 2
Brand Iteration
Product Iteration
Cosmo's Midnight Hero
60 second iteration
Brand Iteration
Product Iteration
Credits
- Champion: Kellie Warwick and Mahli Pullen
- Creative, Production & Social Amplification: Emotive
- CEO and Founder: Simon Joyce
- Strategy: John Principe
- Business Director: Sarah Clifton
- Social Media Director: Jamie Crick
- Creative Director/Director: Andrew Cameron
- Creative/Director: Madeline Kelly
- DOP: Alex Serafini
- Producer: Alistair Pratten
- Editor: Uthayan Selvaraj
- Audio Post-production: Rumble
- Grade: Matt Fezz