The Challenge: Shades of You
REVLON’S Super Lustrous lipstick brand has been a favourite with Australian women for 60 years. In a category driven by ‘new’ products, REVLON needed to reignite excitement for these 54 iconic shades and drive a deeper connection with a new generation of lipstick lovers.
Shades of you.
Lean into our status as the brand synonymous with high-impact colour to tell a contemporary story about how to live boldly, using the 54 iconic shades of Super Lustrous.
The campaign is currently live.
Client: REVLON
General Manager: Kaitlin Rady
Head of Marketing: Amy Kingon Smith
Senior Brand Manager: Lucy Robinson
Head of Creative: Bree Shearer
Creative Agency: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Business & Marketing Director: Molly Rugg
Account Manager: Sara Haddock
Creative Director: Tiara Valder
Creative Director: Jo Swan
Head of Production: Hayley-Ritz Pelling
Senior Producer: Aja Sandoval
Senior Editor: Sam Gadsden
Production: PHOTOPLAY
Executive Producer: Bonnie Fay
Director: Sarah Adamson
Still Photography: The Kitchen
Photographer: Simon Lekias
Retouch: CaptureLab
Post
Online: The Editors
Colour: Matt Fezz
Audio: Electric Sheep