The Challenge: How do you get people to think about dinner in a completely different way?
Dinner is filled with myths and misconceptions, one of which is that it is just another job you have to do.
The Challenge: How do you get people to think about dinner in a completely different way?
Dinner is filled with myths and misconceptions, one of which is that it is just another job you have to do.
Skewer the myth that dinnertime is another chore.
Our creative process started by bringing the core idea to life via a long-form hero video unconstrained by traditional media length. From there, we tested and iterated for mass media scale including the refinement of 30 sec and 15 sec iterations to work on all other online and offline platforms.
Specific commercial results cannot be shared.