Pernod Ricard
St Hugo Wines X Daniel Ricciardo – The Ricciardo Decanter

Younger drinkers are trading up but they don’t connect with the way fine wine is traditionally marketed. In 2021 St Hugo had turned heads by launching DR3, a collectable fine wine range made in partnership with F1 star Daniel Ricciardo. 

The Aus GP in 2022 represented another opportunity to make headlines for the new brands latest limited wine releases and cement DR3’s reputation as a coveted collectable range.

The limited edition ‘Ricciardo Decanter’, a $700 hand blown decanter, modelled precisely on one of Ricciardo’s actual racing boots.

Make waves with DR3 in 2022 by pushing against the pretensions in the fine wine world in a way that only Daniel Ricciardo could.

The Campaign is currently live.