Church Road
The Beauty of Conviction

Bring to life the world-class quality and craft of Church Road’s winemaking and engage premium customers across New Zealand, Australia, and China, with their brand story.

The Beauty of Conviction – Church Road lives by, and celebrates, the beauty of conviction in everything it does. 

We brought to life this new brand platform through a design-led approach, which saw us transform the brand’s signature TOM icon into the TOM Brushstroke. Rich in textural detail and blended colours, it encapsulates the artistry so integral to the way Church Road makes wine.

To elevate Church Road’s wine-making credentials – Hawke’s Bay is not as well-known for its fine wine as regions like Marlborough or Bordeaux – by demonstrating the brand’s commitment to artistry, epitomised by their flagship wine TOM, created in honour of visionary founder Tom McDonald.

Sales increase by 184% in China YOY.