Destination NSW
The Long Road

The Challenge: Stimulate the COVID stricken local economy and influence decades of future travel decisions by inspiring young Australians to plan a trip in NSW in 2020.

Case Study

7 Episode Compilation Edit

Credits

Destination NSW – lead Government agency for the State’s tourism and major events industry
General Manager, Consumer Marketing: Shane McClelland
Director, Marketing: Sonia McIvor
Associate Director Regional Marketing: Rebecca Durr
Marketing Campaign Manager: Cori McLeod, Aimee Bannister
Director Digital Marketing Services: Nathan Ting
Digital Marketing: Jenny Gerada (Content) / Oliver Black (UX Design) / Nina Malmstrom (Development) / David Hernandez (Performance)
Havas Media Group ANZ – communications strategy, media planning & buying, data analytics, performance marketing
Head of Communications Strategy: Nick Kavanagh
Group Business Director: Catherine Edghill
Data and Analytics Director: Dan Taylor
Senior Account Manager: Luisa Dalli
Havas Sports & Entertainment – The Long Road content ideation & production management
Series creator / Executive Producer: Francis Coady
Production Coordinator / AE: Madeline Symonds
Music Supervision: Francis Coady
Music clearance: Belinda Yates
Emotive – Creative Agency
Creative Director: Tim Seller, Rory Pearson
Copywriter: Dan Mansour
Art Director: Alex King
Business Director: Monika Vidovic
Executive Producer (Production): Hayley-Ritz Pelling
Senior Producers: Gemma Atkinson, Michael Hollis
Line Producer: Kimber Sykes
Director: Tim Seller
DP: Rupert Critchley
Drone: Mitchel Loveday
Photography: Rocket Weijers Uren
Editor: Tim Seller, Kent Hau, Spencer Austad, Ben Kucharski
Colourist: Matt Fezz
Sound Post Production: Rumble Studios