Providoor
We Worship Food

The Challenge: We Worship Food

Brief

Create a long-term brand idea that helps distinctly position Providoor in the cluttered, fast-food dominated meal delivery category.

Idea

To launch a cult of food worship. By elevating Providoor’s commitment to exceptional food to an almost spiritual plane, ‘We Worship Food’ aims to inspire an cult-like following from devoted foodies everywhere.

Strategy

To champion Providoor’s commitment to exceptional food in a way no competitors could hope to match. It’s this commitment that disrupted the home delivery market when Providoor made exceptional food more accessible, taking it out of Australia’s top restaurants and into Aussies’ homes for the first time ever. It’s what sets Providoor apart from the brands delivering lukewarm burgers and lop-sided pizzas. And it’s what unites Providoor, their partner chefs and restaurants, and their customers.