The Challenge: How do you remind Australian's that there is so much more to YouTube than functional 'How to videos'?
YouTube is best known for its highly entertaining and helpful, how-to content. But the reality is, both here in Australia and around the world, it’s being used as a platform to help educate, inspire, support, and motivate unique communities, one video at a time.
Creators on YouTube add value to the lives of Australians every day.
Celebrate incredible YouTube creators’ stories, through the lens of asking Australians to ‘watch how’ they’re making an impact on people’s knowledge, inspiring their wellbeing journeys, promoting awareness and acceptance of mental divergence, or connecting people with different cultures.
The campaign is currently live.
