The Challenge: How do you make accounting software seem beautiful?
Drive brand awareness with small business owners by giving meaning to the brand platform ‘Beautiful accounting software’.
Xero
Idea
We created Xerogami, liking the transformational impact of Xero’s accounting software on small business to Origami, and in doing so bringing the ‘beautiful accounting software’ positioning to life.
Strategy
To win the attention of time poor small business owners by tapping into some of their relatable but inefficient accounting practices (i.e. keeping receipts in shoe boxes until tax time) and highlight how Xero can transform their small business finance.
Results
33% increase in unprompted awareness
16% increase in prompted awareness
10% increase in likelihood to purchase
40% YOY increase in direct trials
Hero
15 Second Iteration 1
15 Second Iteration 2
OOH
Credits
- Xero: Shane Hurt, Clare Rolston, David Brand, Steve Benn, Ben Erskine, James O’Connell-Cooper and Ross Purdy
- Creative & Production lead: Emotive
- CEO: Simon Joyce
- Business Director: Alison Mitchell
- Content Strategy: Andy Sinn
- Agency Creative Director: Mark Harris
- Agency Senior Producer: Hayley-Ritz Pelling
- Creative Director: Simon Robson
- Director: Kyra Bartley
- Lead Paper Artist: Jacqui Hudson
- Media: Adshel & ARN
- PR: Sling & Stone