Lynx Australia
Find your Aussie magic

Social media, bullying and FOMO – has lead to an epidemic of self-doubt for teenage males across Australia.

LYNX Australia gives you the Aussie ‘magic’ to be confident… even if you’re a Kiwi.

We iterated for scale. Invaluable in-market learnings on our 1 minute 51 second social video guided the development of finely tuned 60” and 30” video. These formats were then scaled across TV, cinema, digital with the bulk of the campaign’s paid media.

8.5% YOY increase in sales of LYNX Body Sprays
10.6% YOY increase in unit sales
LYNX Australia variant dominated the deodorant category during launch and now holds the coveted #2 position
Highest brand saliency in a year
Facebook Ads Case Study for Lynx