The Challenge: How do you make a yoghurt stand for something that will capture the hearts and minds of the millennial audience?
Behind any success story is hard work, dedication and the right preparation.
YoPRO
Idea
Inspire Australians to Fuel their Journey with YoPRO.
Strategy
We launched with a 60 sec hero video of talent who has their sights set on Japan 2020 via social media to test and learn, then we iterated for scale. Results guided the development of 30” and 15” videos.
Results
YoPRO named as one of Australia’s fastest growing groceries in 2018 (Source: AFR)
Episode 1: Mattias Braach-Maksvytis
30 second iteration
15 second Iteration
Long Form Documentary
Episode 2: Matt Hauser
35 second iteration
15 second iteration
6 second iteration 1
6 second iteration 2
6 second iteration 3
Episode 3: Charlotte Caslick
30 second Iteration
15 sec iteration
6 second iteration
Episode 4: Mitchell Morgan
Credits
- YoPRO: Xavier Gonzalez & Blanca Carbonell Valades
- Creative, Production & Amplification: Emotive
- CEO/Strategy Lead: Simon Joyce
- Business Directors: Alison Mitchell (Mattias) & Marshall Campbell (Matt, Charlotte & Mitchell)
- Group Creative Director: Zane Pearson (Mitchell)
- Creative Director: Andrew Cameron (Mattias, Matt & Charlotte)
- Director/Senior Creative: Henry Stafford (Mattias, Matt & Charlotte) & Rory Pearson (Mitchell)
- Executive Producer: Hayley-Ritz Pelling
- Senior Producers: Natalie Dagher & Cara Logue
- Production Manager: Cara Logue
- Cinematographer: James Brown
- Editor: Sam Gadsden
- PR & Social Agency: Lampoon Group