The Challenge: To reassure Aussies that Google is helping society, not just itself, when it helps small businesses grow.
In the last year (and it’s been a rough one!), Google has helped 1.3 million Aussie small businesses to connect with customers, digitise and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them.
When Google helps small businesses grow, their people grow too.
Small-business-centric campaigns usually tell the story of the founder, how they overcame adversity, grew the business, and now they’re successful. Turning this trope on its head, this campaign focuses on the stories of employees from three small businesses – Henry from Tom’s Outdoors, Enrico from DRNKS and Bek from Buone Notti Backyard Glamping – and shows how they have each benefitted in their own careers and through the pandemic, thanks to the businesses they work for growing online.
The campaign is currently live.
