The Challenge: Create a global masterbrand campaign that unified the brand under one simple, emotionally powerful idea that could work across any category, from Espresso machines to Ovens, and across multiple markets.
Breville are masters of innovation, obsessed with identifying real consumer problems in the kitchen and designing products to solve them, like the ‘a bit more’ button on its toasters. But innovation only mattered when people related it to the positive emotions they get – or seek – from cooking.
