The Challenge: To position Rebel as more than a sports retailer.
Every athlete has a place where they test their limits to see whether they’ve got it or they don’t.
The Challenge: To position Rebel as more than a sports retailer.
Every athlete has a place where they test their limits to see whether they’ve got it or they don’t.
Showcase top Australian athletes taking on new proving grounds.
We developed a suite of assets to sit alongside the hero, which included acquisition shorts that drove people to the website and through the purchase conversion funnel.
Overall #MyProvingGround has reached over 3m Australians, generating over 2m views, a strong social engagement and a 98% positive sentiment.
Commercial results are unable to be shared.