The Challenge: To position Rebel as more than a sports retailer.
Every athlete has a place where they test their limits to see whether they’ve got it or they don’t.
Emotive Idea
Showcase top Australian athletes taking on new proving grounds.
Content to Commerce
We developed a suite of assets to sit alongside the hero, which included acquisition shorts that drove people to the website and through the purchase conversion funnel.
The Results
Overall #MyProvingGround has reached over 3m Australians, generating over 2m views, a strong social engagement and a 98% positive sentiment.
Commercial results are unable to be shared.
Hero
Promo Iteration 1
Acquisition Iteration 1
Acquisition Iteration 2
Credits
- Client: rebel
- Creative, Production & Amplification: Emotive
- CEO/Strategy Lead: Simon Joyce
- Business Director: Marshall Campbell
- Creative Director: Andrew Cameron
- Directors: Henry Stafford & Rory Pearson
- Senior Producer: Natalie Dagher
- DOP: Tim Naggle
- Editor: Sam Gadsden
- Amplification: Jamie Crick, Francesco Torres, and Luke Burns