The Challenge: How do you make a toddler supplement inspiring?
When you’re little, every first feels really big for both you and your parents.
Aptamil Toddler
Idea
Show that every Giant Leap starts with great foundations from Aptamil Toddler
Strategy
The hero video was created to drive awareness and tell the full story. From there, multiple short form pieces were created and optimised for each platform for functional re-targeting as standardized ad formats. These formats were then scaled across digital media, OOH, TV and Cinema.
Results
Commercial and media results are unable to be shared.
Hero
60 Second Iteration
30 Second Iteration
Credits
- Creative & Production Agency: Emotive
- CEO/Strategy Lead: Simon Joyce
- Business Director: Sarah Clifton
- Creative Director: Henry Stafford
- Director: Zane Pearson
- Executive Producer: Hayley-Ritz Pelling
- Producer: Linzee Harris
- DOP: Aaron Mclisky
- Editor: Uthayan Selvaraj
- Social Amplification: Jamie Crick
- Media Agency: Maxus