The Challenge: How do you show Australians that Optus have the best prepaid deal without mentioning competitor deals?
Australians have become complacent and just pay more for things than they should.
The Challenge: How do you show Australians that Optus have the best prepaid deal without mentioning competitor deals?
Australians have become complacent and just pay more for things than they should.
Transform Australian actor Ray Meagher into Ray Coptus, a local mall cop who takes it upon himself to make sure everyday Aussies are getting the best deal on their prepaid plans.
We launched with a 2 min edit via social media to test and learn. Subsequently we developed 1 x 30 sec, 2 x 15 sec and 5 x 6 sec cuts for ATL scale across TV and Digital Video.
Commercial and media results are unable to be shared.