The Challenge: How do you show Australians that Optus have the best prepaid deal without mentioning competitor deals?
Australians have become complacent and just pay more for things than they should.
Emotive Idea
Transform Australian actor Ray Meagher into Ray Coptus, a local mall cop who takes it upon himself to make sure everyday Aussies are getting the best deal on their prepaid plans.
Social to Scale
We launched with a 2 min edit via social media to test and learn. Subsequently we developed 1 x 30 sec, 2 x 15 sec and 5 x 6 sec cuts for ATL scale across TV and Digital Video.
The Results
Commercial and media results are unable to be shared.
Hero
30 Second Iteration
15 Second Iteration 1
15 Second Iteration 2
6 Second Iteration 1
6 Second Iteration 2
6 Second Iteration 3
6 Second Iteration 4
6 Second Iteration 5
Credits
- Optus: Anshika Grover, Anthony Kalergis & Akshay Sardana
- Creative & Production: Emotive
- Founder/Strategy Lead: Simon Joyce
- Business Director: Alison Mitchell
- Director: Gary Eck
- Senior Producers: Tom Pearce & Natalie Dagher
- Writer: Gary Eck
- DOP: Evan Papageorgiou
- Editors: Romain Mongin
- Sound Design: Rumble Studios