The Challenge: How can you inject emotion into a utility brand whilst elevating the core brand proposition ‘We get to know you better’?
It’s the small details of someone’s life that can be the most interesting.
The Challenge: How can you inject emotion into a utility brand whilst elevating the core brand proposition ‘We get to know you better’?
It’s the small details of someone’s life that can be the most interesting.
Dramatise the act of getting to know someone better via well known celebrities to remind the audience of the Youi difference.
The WITC series consisted of 8 episodes. Each episode within the series comprised of platform specific edits for each stage of the purchase funnel, from awareness to consideration to acquisition. YouTube was a key channel, alongside Facebook, Instagram and Youi owned channels.
Average view time of 2:15 sec on YouTube
98% positive sentiment across the series.
Think with Google